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If you manage a livery yard you’ll know how important it is to offer a range of packages to your customers. By offering more choice you can attract more customers with prices that work for them and make financial sense for the yard.
But in the past choice has always come with more complexity - for every new type of package you offer and for every extra service or perk within that package comes additional admin work - and as yard manager it means that work normally falls to you!
But not any more! At The Yard has been helping remove ‘admin work’ for years. Meaning you can offer greater flexibility without spending extra hours in the office. It lets you automatically track:
Any one of these offerings would have required lots of work to track what a customer had used then more still to work out how much to charge them for any extras they had. All of them combined? Well… it’d just not be practical, you’d never leave the office!
Not the case with At The Yard, everything is automatically tracked and billed for you - nothing falls through the cracks!
Offering included options as part of a package is great, but what happens once they’ve used up their allowance? Wouldn’t it be great to be able to encourage them to make the most of more of the yards services - generating more revenue for the yard - whilst still offering them a discount in recognition of the monthly fee they pay to you.
Or how about your customers on smaller packages such as a DIY livery or someone who pays a membership fee for the year upfront - being able to offer beneficial pricing to them encourages further uptake and recognition of their ongoing patronage and the relationship you have with them over that of an unknown one time guest.
To support this, and the many other scenarios, we are releasing Subscription Dependent Pricing. This new feature lets you offer discounts for additional services and facilities to your customers - managed by the subscription to a livery or membership package that they have.
Let’s imagine you have 3 Livery packages and an Affiliate Membership package that external visitors can sign up for.
With these 4 packages you’d like to offer a discount for riding lessons based on the package a customer has with you (with increasing benefit coming with the larger the package they have signed up for)
With Subscription Dependent Pricing you can offer the following:
| Package | Full Livery | Part Livery | DIY | Affiliate Member |
|---|---|---|---|---|
| Riding Lesson with School (Standard) | £75.00 | £75.00 | £75.00 | £75.00 |
| Package Discount | 20% | 10% | 5% | 5% |
| School Rental (Discounted) | £60.00 | £67.50 | £71.25 | £71.25 |
As you can see the Subscription Dependant Pricing allows you to offer benefits to your customers, helping you retain liveries and build long term affiliate members (for customers who are regulars but don’t (yet??) stable their horse on the yard) by offering them a discount over your standard prices.
Not only does this save the customers money but improves cashflow and income predictability for the yard all whilst requiring no extra work on the admin side.
This is only a simple example and we look forward to seeing how our customers use this new feature. It’s available today to all existing and new subscribers and a How To will feature in a following blog post with details on how to set up Subscription Dependant Pricing for your yard.